Analysis: As the graph below shows, there is some correlation, but not in the anticipated direction.
Spend is trending in a positive direction while Creativity trend is slight negative with a tendency towards an indefinite plateau.
Action: Spend more. Creativity has to go up eventually…
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitDYIbbusFC32ChqK5z1crtXifNvSTCilg9m0mmeVU-MiOuFYMqVdWnG-4q1LIvUt3Y8y_Gb2VkG9cQX3WP_4zV2H8ffgH5HvzRkOYDW0iFfjtCavDwauH2ztruY4QOAS-QvjmSn-8o_gK/s400/spend+trend.jpg)